Within the real estate community, broker’s open houses are a fantastic way to gather insight and excitement about an upcoming listing! Recently, a realtor from Next Step tackled the challenge of creating a broker’s open fit for a fabulous listing, while still adhering to the strict safety mandates of COVID-19. Kellie Huffman was presented with the opportunity to introduce a Georgian style home that gives future owners the convenience of the city with an unmatched country-side elegance.
Considering the enthusiasm that comes along with a property located on one of Baltimore’s most coveted streets, Blythewood Road, a broker’s opening was greatly anticipated. Making this event socially distanced, along with limiting the spread of germs, were crucial achievements and acted as a guidepost for those in the industry on how to keep things exciting yet effective when hosting your next brokers open during these times.
Agent stations & socially-distanced walk-throughs
To minimize the amount of people socializing in one area, Huffman assigned agents to different parts of the house with efforts to regulate the flow of individuals in groups upon entering. Additionally, all guests were greeted and offered hand sanitizer along with a complimentary Next Step Realty face mask!
When hosting an event with potential for a large group gathering, consider these great tactics. Rather than limiting your guest list, perhaps set different start times to keep foot traffic spaced out. Another way to maintain distancing is to implement a “host agent” for each level of the house which can work as check-points to ensure appropriate numbers of visitors are on each floor or in each room. Whether it be taking advantage of a space that a house has to offer or creating your own pace for traffic flow, the possibilities are endless.
Separate areas for food & drinks
One of the best parts about any event is the food and beverages, that’s why Huffman decided to designate separate areas for appetizers, desserts, drinks, and even a wine-tasting. This allowed things to be kept distant but still provided for great entertainment and elegance. Separate areas even allowed for guests to spend more time in different parts of the home, which added a greater sense of connection.
Individually portioned horderves & cookies
From personal shrimp-cocktail gazpacho to miniature prime rib sliders, food was kept separated so guests could take their own serving. There were also individually wrapped cookies with the house printed on them, along with a variety of cupcakes to choose from. So whether a guest wanted to enjoy food at the open or take them home, keeping items individually portioned helped minimize contact while still being yummy!
Disposable cups for wine tasting & beverages
If you visited the wine-tasting, you would have found a variety of “vino” to sample, but still equipped with disposable glasses and a spaced out tasting room. There were multiple different bar areas to divert traffic, which also gave guests a choice on where to get their beverages.
When setting up your main bar area, we recommend having canned beer on ice buckets to have individuals grab from along with providing disposable glasses for other cocktails and wine. It’s always important to keep things clean yet still make people feel at home.
Finally, remember the importance in the unique details, for example we hired a lovely jazz influenced musician named Eric Byrde to keep moods and excitement at an ultimate high! With a home as beautiful and spacious as 20 Blythewood Road, a socially distanced event came naturally; however, with some of our tips we believe broker’s opens have an exciting future